Privacy Policy

Last Updated: January 15, 2025

At DraftKings, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and participate in our fantasy sports contests, regardless of where you visit it from, and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

This privacy policy aims to give you information on how DraftKings collects and processes your personal data through your use of this website, including any data you may provide when you sign up for an account, participate in a contest, or use our services.

The website is not intended for individuals under 21 years of age, and we do not knowingly collect data relating to individuals under 21.

DraftKings Inc. is the controller and responsible for your personal data (collectively referred to as "DraftKings", "we", "us", or "our" in this privacy policy).

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, date of birth, and government-issued ID information.
  • Contact Data includes email address and telephone numbers.
  • Financial Data includes payment card details and financial transaction history.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, your interests, preferences, feedback, and survey responses.
  • Usage Data includes information about how you use our website, products, and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by email or otherwise. This includes personal data you provide when you:

  • Create an account on our website
  • Subscribe to our service or publications
  • Enter a contest or promotion
  • Request marketing to be sent to you
  • Give us feedback or contact us

Automated technologies or interactions

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

Third parties or publicly available sources

We may receive personal data about you from various third parties and public sources as set out below:

  • Technical Data from analytics providers such as Google, advertising networks, and search information providers
  • Contact, Financial, and Transaction Data from providers of payment services

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • Where we need to comply with a legal obligation
  • Where you have provided consent

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so:

  • To register you as a new customer
  • To process and deliver your contest entries
  • To manage our relationship with you
  • To administer and protect our business and this website
  • To deliver relevant website content and advertisements to you
  • To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
  • To make suggestions and recommendations to you about goods or services that may be of interest to you

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent

If you wish to exercise any of the rights set out above, please contact us at [email protected].

8. Changes to the Privacy Policy

We keep our privacy policy under regular review and will place any updates on this web page. This version was last updated on January 15, 2025. Historic versions can be obtained by contacting us.

9. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Email: [email protected]

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